I think that these pages provide a wide variety of information about the company without overloading the user and confusing them. It is important to limit the number of pages that there are and the information that they contain so that a visitor to the site can easily find what they are looking for without any difficulty.
All of the page titles are self-explanatory and will provide relevant information within them - as well as cross-linking to other pages on the website and back to the homepage (hence the permanent link to "Home" on the menu). I also ordered the pages across the menu in an order of importance, starting with "Home" and ending with "Recruitment." I placed "Prices" and "Special Offers" next as I believed that this is the information most people wish to look at first - with information about the company after this.
I have also outlined what each page will briefly contain and I can then expand on this and work more content into it when I build the site:
Homepage
- Introduction to the company.
- Outline the 'company values'
- Promote the features of the company - low prices, 24 hour service etc.
- Advertise other site pages.
Prices
- List a table of average prices for different kinds of work
- (Use examples at: http://pimlicoplumbers.com/content/2/charges and http://www.homeserve.com/trades to make this realistic)
- Advertise a sale / special offers - link to the special offers page.
- Repeat company features and phone number once again.
Special Offers
- List any special offers or deals
- Link back to full price list
- Once more advertise company features and phone number
Q & A
- Provide a list of Frequently Asked Questions and their answers
- (Use examples at http://heatingcentral.com/boilers/plumbers/faq for ideas)
- Link to contact page for any more questions
- Phone number
About Us
- Provide (faked) information about the company history
- Promote the company's values
- Repeat the company features such as 24h service.
- Once more advertise the phone number
- Include testimonials? - Something that could be placed in sidebar.
Contact Us
- Include contact information
- Include a contact form.
Recruitment
- Mention company values
- Include a list of jobs.
From these bullet points I will be able to include rich and varied content on either page and create links between pages in order to build up a highly accessible and easy to use website. I will mock up designs of some of these pages to show how things like the sidebar can change to incorporate different things such as alternative links and information to those on the homepage.
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